Larry and Kristi’s Bakery
SERVICES
Logo Identity
Packaging Design
Graphic Design
Sign Design
TEAM
Rachael Studebaker
OBJECTIVE/SOLUTION
A rebrand for the fourth generation, local bakery.
The bold identity is meant to stand alone as a symbolic icon or paired with the wordmark, telling a story of how the family became four generations of bakers. A friendly script is paired with the colorful graphics to maintain the playful humor the bakery serves with every treat.
Larry and Kristi’s Bakery' rebranded to have these stacked icons represent the story of how Great Grandpa Vincent stumbled into bakery. After finding himself behind bars, he learned how to bake, and continued to share his new skill with his family and the local community.
The brand identity is built with bold, graphic illustrations to be used to further engage customers through printed and digital assets.
