An independent branding, strategy, and design studio helping businesses show up better in their industry.

FOUNDED BY RACHAEL

Rachael Studebaker is the founded and creative director of Studebaker Design Co. She’s a designer, artist, outdoor enthusiast, and a storyteller. In addition to good coffee, she loves chocolate, slow mornings, colorful sunsets, live music, good conversation, and sitting around a campfire

Rachael grew up in the high desert with parents running a small business, influencing her interest in business and strategy. When she wasn’t following them around during their work or bugging other employees, she’d be making art in the back office falling in love with the process. Studying graphic design, she became obsessed with branding and branded environments, discovering a profession where she can help businesses show up in their practices more effectively.

With graphic design, she discovered the intersection of business, strategy, and art. Grateful for the opportunity to make graphics and brand materials to communicate information and draw people in, all to help talented businesses owners succeed with their businesses. It’s a regular practice of problem solving where she can find unique ways to design who and what the brand is in order for them to grow.

AWAY FROM THE DESK

While collaborating with businesses and creatives all over the world, Studebaker Design Co is currently based out of Washington state. Read more about the coworking community that we love to work with.

Rachael Studebaker is the host of CreativeMornings/ Poulsbo. As the founder and host of the chapter, she enjoys bringing the Kitsap community together to connect and discover stories from the inspiring creatives taking action in our area.

VISUAL COMMUNICATION RULES

Studebaker Design Co. is a creative agency helping businesses connect their branding and marketing with their goals, in order to reach them faster. Visual communication attracts audiences and connects with them faster, helping them understand the brand story, mission, and vision. When they know your story and become a part of the story, they then to go tell it to the rest of their friends, ultimately leading to growth and brand awareness.

Connecting the points between business, branding, and marketing creates a cohesive experience, building trust. By improving customer [and employee] experiences, the positive experiences lead to loyalty and support.

  • Creating a family of marks to represent the brand across the varying brand assets. The logos are the primary symbols customers identify a product or symbol by and they lead the style for all other visual branding.

  • Designing all visual assets and connecting each element to build consistent experiences throughout the business, branding includes all visual communication, developing a system of assets.

  • Environment Graphic Design, or EGD, is the application of graphics to a physical space, including interior or exterior signs, window graphics, and murals and wall graphics. Considering the visual assets in a space transforms a place to a destination.

  • Custom illustrations offer unique assets to a brand graphic library. The depth and complexity can vary as the illustrations help communicate and compliment other information within the brand.

  • Graphic design and type solutions to packages offer a memorable experience to products.

  • Icons allow for small graphic images to visually communicate and compliment information at a glance, while tying in to brand libraries and experiences.

  • Recognizing that a brand experience goes beyond graphics or illustrations, we offer Creative Direction Services in order to create a consistent brand impression across all mediums.

SERVICES